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The Most Overlooked GENUINE
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Local Service Sellers
As I just said, your chimney cleaning and fireplace installation service is not likely to be of interest to anyone outside of a 1-hour driving radius from your local community. Why bother advertising via a global medium, when your business is very obviously local?
A whole bunch of great reasons come to mind...
1) First and foremost, compared to "regular" advertising, an Internet presence is cheap, cheap, cheap -- under a dollar a day.
2) An Internet presence gives you the edge over your local competition. It allows potential local clients to learn about you at their convenience. In the absence of a word-of-mouth recommendation, your business is on an even footing with every other competitor listed in the yellow pages. By maintaining a Web site, your visitor can get to know you, trust you, and ultimately, hire you. Your e-zine deepens that bond.
3) The value of a single new lifelong customer, and the off line word-of-mouth "buzz" that s/he creates, means your business stands to lose by not maintaining a Web presence.
4) Like the global service seller, the local service seller can leverage an Internet presence to create multiple streams of revenue that ARE global in nature (affiliate-based, e-goods, and store). For instance...
Your great articles on fire safety appeal to more than just your local community... they have a world wide audience. By partnering up with related non-competing merchants (retailers of fire extinguishers, smoke alarms, carbon monoxide detectors, and so on), you can turn this traffic into a commission-based, affiliate revenue stream.
And the local service seller can leverage this global presence one other way as well! That's correct, by selling an e-book...
"The A To Z Guide To Fireplace Installation for Do It Yourselfers"
Local or global, smart use of the Net can only benefit your service, no matter what that happens to be!
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Here's a great example of how I used the Net
to hire a local service seller...
Last year, the local curling club was holding its annual bonspiel, and was desperate to find a bag-piper for the opening celebration. A quick visit to the Net, a couple of targeted keyword searches and BINGO! A scant 10 km away lived a bag-piper available for hire! Guess who will be hired again this year? |
How, exactly, do you build a client base for your services, all the while adding additional cash-generating streams?
Great question!
| Next: Take the Service Sellers Masters Course > |
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"Sell Your Services"
Written by Ken Evoy, M.D.,
Founder, SiteSell.com
