Differentiate to Thrive

By Ken Evoy, M.D.

Differentiate to thrive.

What makes SBI! unique, what differentiates it, is what makes my daughter ask me...

"How do normal people build a site
and handle search engines
and all that, without SBI!?"

I love that word "normal." :-)

For people who simply want to do business, whether it's to grow their service business, be an affiliate, sell e-photos, build their IBO or SOHO business, whatever they want to do...

SBI! is magic. The technology boggles my mind!

And when we talk about "our technology," we don't fake it and private-label someone else's technology and kludge that into the mix. First, you couldn't afford SBI! because we'd have to add that expense to the price. Second, it wouldn't work the way we know it must, and we wouldn't have the power to change it, since we would not own the code.

So all our technology is our own. Yes...

The "quick & dirty solution" is to partner with a company that already provides the required product/service. But it's not the way to go, not if you want to build something truly great, where all the tools talk to each other, where a process flows with sheer effectiveness. That requires an all-encompassing, from-the-ground-up approach.

Secondly, instead of a nice slick and seamless integrated package of tools and functions, the product soon becomes a hodge-podge of add-ons and features.

SiteSell has always made (and will continue to make) the difficult decision -- the decision to develop our own in-house technology. That allows us to overdeliver... a system of tools that works, at a price that's a tenth of what it should be.

We've had to make that same tough decision for our next big modules -- the e-commerce and affiliate modules.

Want to implement an industry-standard 2-tier affiliate program on your site? Say good-bye to $700+ in set-up fees and $50/month maintenance fees. That's $1300 in costs for the first year, and $600 each following year. And that's just for the affiliate management end of it.

And SBI! E-goods is much more than just a "tacked on" affiliate program...

The SBI!-E package includes your own merchant account, sophisticated fraud screening, perfect pricing, secure digital e-good delivery, a 2-tier customizable affiliate program, extended MailOut ability (to customer and affiliate lists), and the same kind of extensive "reporting and managing" back-end tools that SiteSell has...

..... all of it, our own technology.

Since not everyone needs e-com, and since there are some extra hard costs that we absorb, it's the only-ever "additional cost" module. The upgrade will be USD$199. Naturally, it integrates seamlessly into the SBI! tool.

Back to the "magic of technology"...

Of course, there's nothing magical or mystical about the Net. SBI! takes care of the "magic" -- granted the technology that drives brainstorming, Search Engine mastery, etc., certainly appears to be magic. But it's not.

It's just technology doing the part of the job that you should not have to do, freeing you up to do your business, leveraging your time ten-fold.

Our technology... your way. So you can, and do, succeed.

You don't need to understand your phone to make a business call. E-commerce is the same way... now.

Thanks to SBI!...

You just do your business...

..... and thrive

..... in a tenth of the time

..... at a price that's a tenth of what it should be.

And that, dear reader is the unique differentiator.

The key to the effective PREselling of SBI! is conveying this to your visitor. Make this message break through all the clutter of marketing claims that overpromise and underdeliver.

Other businesses provide Web hosting for Web sites. That's fine. It's easy to build a Web site (there are literally hundreds of thousands of deserted Web sites floating around in cyberspace). But it's not nearly as easy to build a Web business... and certainly not at this price, and not with this ease, thanks to a total system of integrated tools.

Remember...

Why build a Web site, when you can build a Web business?

Tell your visitors, your friends, your customers, your colleagues...

You just do your business...

..... and thrive

..... in a tenth of the time

..... at a price that's a tenth of what it should be.

PREsell that message. Then send folks to the site, through your RRURL, which will do the selling for you...

http://buildit.sitesell.com/

If they want a quick tour first, send them to...

http://quicktour.sitesell.com/

The home page, Quick Tour and the link (on the home page) to some sample sites should give your potential customers all the info they need about SBI!...

..... after you have PREsold by cleanly differentiating this unique-to-the Net product.

We tend to forget a truly critical fact -- at least I know that I tend to forget it, because I'm just so close to it.

You and I know that SBI! is real. It works. Exactly the way we say it does.

But the rest of the world does not know that.

Tell them. DIFFERENTIATE. Get this message across with clarity, precision and honesty and I promise...

Your 5 Pillar Business will boom.

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Become our valued partner-in-sales. Join SiteSell.com's 5 Pillar Affiliate Program (5PP). Allan Gardyne of AssociatePrograms.com, widely considered the authority on affiliate programs, has said the following about the 5 Pillar Program in various issues of his Associate Programs Newsletter... "... the perfect revenue sharing program" "...one of the most significant events in the revenue sharing industry this year." "If you look at only ONE revenue sharing program this year, make sure it's this one." "... the best affiliate program on the Net." No program offers the unique traffic-building tools, quality e-zine training support, and generous lifetime and 2-tier commissions that the 5 Pillar Program does. We are totally focused on helping you succeed. Join today! Click here for a free registration.

"Differentiate to Thrive: How to PREsell SBI! Effectively"
Written by Ken Evoy, M.D., Founder, SiteSell.com