By Ken Evoy, M.D.

Your visitor must understand that SBI! is so much more than merely "the best of anything else that's out there." And by the way, the best of what's out there amounts to Web hosting plus "a bunch of tools" cobbled together, which costs extra (10 times more than SBI! at one large company!), and which simply do not breed success.

To get a bit deeper into what truly differentiates SBI!, let's start with the least important, the most generic, least differentiated aspect of SBI!. In other words...

Hosting.

SBI! does, naturally, include domain name and Web hosting (unlimited bandwidth, unlimited pages, catch-all POP e-mail address, e-mail forwarding, and so on). But Web hosting is not our business.

If it's not the hosting, it's the site-building, right? It must be SBI!'s "point and click" SiteBuilder that requires no programming knowledge and lets you build and modify pages as easily as stacking blocks.

Partly, getting warmer...

Yes, all our SBI!'ers whether Web marketing professionals or complete newbies, love the server-side PhotoShop-quality tools. You create a totally custom and polished logo, great-looking javscript-crafted navbar buttons, and a totally professional look-and-feel.

But these features are not what differentiates SBI!. Actually, no single part of SBI!, no matter how unique and powerful each tool is, differentiates SBI!. I could take you through the entire SBI! process in this manner...

http://quicktour.sitesell.com/

Each and every step outlined in the Quick Tour is incredibly valuable... invaluable, actually, to the overall success of the project. From brainstorming and blueprinting the most profitable keywords and content... to registering the just right domain name... to site-building... to automatic Search Engine submitting (and re-submitting)... to spider-tracking/index-checking/ keyword-ranking reports... to traffic stats... to e-zine publishing and management... the pathway is clear.

I could go on through all the Pay-Per-Click tools, the all-important Directory HQs (wait 'til you see the new feature coming there!), the Paid SE HQs, etc., etc. But you still would not have that unique differentiator (although I hope you're starting to get the answer by now).

Our commitment to each and every small business success is total. SiteSell has always focused on overdelivering. But SBI! takes that philosophy to a whole new level...

..... far beyond simply providing all the tools necessary to succeed online. SBI! provides the "guru in your ear" system, the Action Guide, that ties it all together into a "do-able" "connect-the-dots" roadmap to online success.

And now you're getting very, very close to the answer.

So...

What is it that differentiates SBI! from the glut?

Simple... it works.

No puff, no smoke, no mirrors, SBI! just works.

The small business person only has to know his or her business, and provide the motivation to do some work.

If you simply follow the Action Guide (that little shadowy guy with the whip), you will succeed. You have no choice.

It's not quite connect the dots or color by numbers. But it's pretty close. You add your knowledge, your particular skill sets related to your passion, your hobby, your business, your service... whatever it is that you bring to the table.

We'll take you the rest of the way. And I don't care if you're an absolute beginner on the Net....

SBI! works. Most small businesses are doomed to wondering "what happened?" So success is, of course, a critical differentiator -- the system of tools that forms "the SBI! process" guarantees vibrant, steady, long-term growing success on the Net. But, sorry to disappoint you, it's not the whole differentiator...

Next: At a tenth of the price... >

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"Differentiate to Thrive: How to PREsell SBI! Effectively"
Written by Ken Evoy, M.D., Founder, SiteSell.com