Differentiate to Thrive

By Ken Evoy, M.D.

Over the coming months, the focus of the
5 Pillar Report will be on the effective PREselling of Site Build It! (SBI!). This ground-breaking product will be opening up more and more new areas, so now's the time for you to load up on all you need to drive the wave that will change the way small business does business on the Net. More importantly, SBI! will change their results.

SBI! offers you remarkable long-term ever-growing earning potential so we'll concentrate our 5 Pillar Affiliate resources, both in the form of information and tools, upon this product.

To pinpoint a focus, and to make each promotional strategy easy to implement, we'll concentrate on one subject per issue. Each will be a major building block in helping you to break through and get your own message out... your way.

Today's topic is differentiation, and why it's so critical for the effective PREselling of SBI!.

Let's begin...

Way back in 2000, "yes, it was the turn of the millennium I do believe" (he said, stroking his long grey beard while drawing thoughtfully upon his pipe), Jack Trout wrote a great book...

Differentiate or Die:
Survival in Our Era of Killer Competition
John Wiley & Sons; ISBN: 0471357642

Well, I'm not wild about the title, so let's just say...

Differentiate to Thrive
How to PREsell SBI! Effectively

So, why is it so important to differentiate SBI! to thrive and, as well, to know how to PREsell SBI! effectively?

In a word...

Glut.

There is just so much out there, everything from what I call "old-fashioned Web hosting" services (i.e., html, ftp, uploading, etc.), to sitebuilders with links to a bunch of third party tools, most of which are ineffective, and none of which are integrated into a system that works.

But, on the entire Internet, there is nothing like SBI!.

No other product, and I mean no other product, provides a complete, all-in-one Web-hosting-system-of-tools that makes it quick and easy for anyone (from savvy pro to complete newbie) to build a professional, popular, and profitable Web business (and not just a Web site).

Bottom line...

Why build a Web site, when you can build a Web business?

To repeat, because this cuts to the bone...

SBI! does not just build a site -- it builds a business. We build traffic, not hype. We force solid business practices upfront. And we bookend that with strong, original and creative tools that build targeted, motivated visitors.

So our clients succeed.

Not all of them, of course... just the ones who try. Motivation is the only ingredient that our customer has to provide.

SBI! was built to succeed, from the ground up. It's taken us a while, and things are going faster and faster, momentum gaining week by week. It started slowly because we were very, very small (still are, compared to some of the fearful looking competition out there).

But that "smallness" has stood us in good stead. If you've never lived in the trenches, you will never know how to thrive, let alone survive, in that space. And if you're a big company, you simply can't understand what small businesses need. You can't adapt and develop, fast and with a true aim (now that I've seen the big corporate side, I know).

It started with a solo Netrepreneur (myself) marketing a real product, making a profit, and creating raving fans, well before "Make Your Site SELL!" (MYSS!) was even a concept... well before Amazon even started to wonder why they could never be profitable.

And it continues with Paul Crane, SBI! Product Manager. Paul remains our "dirty work boots, sleeves rolled up" guy... trying every new product out there, experimenting with new ideas, using his two functioning sites that we feature in his "Test Tube" series of articles.

We've been there, done that, and sold the T-shirt... Lots and lots of "T-shirts." We still do. And we always will.

So it starts with that mindset.

That experience.

That perspective.

No matter how big you are, you can't build that mindset. Everything stems from being there.

What does that mean for SiteSell and SBI!?

It forms our philosophy -- overdeliver.

It makes us care, because we're there.

It ensures commitment and focus.

And, the biggest difference that no "Bigco.com" can emulate...

We simply know small business, because we are "our customer"... SOHOs, NOHOs, IBOs... service businesses, affiliates... any small-small business (1-5 employees).

Our only worry is our small business customers, one at a time, and doing our best to provide everything that each one of them needs to succeed.

We are focused on providing what works. So the only tools that make it into the SBI! system of tools are the ones that you simply must have... the ones that save huge gobs of time and money. And the ones that bring warm, targeted, willing-to-buy traffic.

Your customers/readers/friends/colleagues/relatives are coming online... tens of millions of them. Many of them don't even know it yet. But they will after you've talked to them. Perhaps some of them have already tried and failed, but they'll try again, because the Net is a must -- there is no "close second" as a cost-effective medium...

..... If you get it right. And SBI! does get it right.

In other words, e-small-biz is much, much, more than "hard good stores." E-commerce, at this point, has only scratched the most superficial layer of the surface.

The next wave will be intense, universal. And you'll be there, in the middle of it, driving it to happen...

..... if you get it right.

And that's my job... help you get the message right. And it all starts with clear, true, honest differentiation.

And what exactly is that?...

Next: What Your Visitor Must Understand >

Become our valued partner-in-sales. Join SiteSell.com's 5 Pillar Affiliate Program (5PP). Allan Gardyne of AssociatePrograms.com, widely considered the authority on affiliate programs, has said the following about the 5 Pillar Program in various issues of his Associate Programs Newsletter... "... the perfect revenue sharing program" "...one of the most significant events in the revenue sharing industry this year." "If you look at only ONE revenue sharing program this year, make sure it's this one." "... the best affiliate program on the Net." No program offers the unique traffic-building tools, quality e-zine training support, and generous lifetime and 2-tier commissions that the 5 Pillar Program does. We are totally focused on helping you succeed. Join today! Click here for a free registration.

"Differentiate to Thrive: How to PREsell SBI! Effectively"
Written by Ken Evoy, M.D., Founder, SiteSell.com