Fundamentals

BINGO! There it was. I settled back for a pleasant reliving of a wonderful experience still fresh in my memory. I also looked forward to seeing if they had made a "site that sells."

The disappointing answer? No.

-----

First, the raw fundamentals of Web-selling...

To win on the Web, you have only have to succeed at three steps...

STEP 1 -- Develop a great product -- position it for Web sales.

STEP 2 -- Build a site that SELLS with deadly effectiveness.

STEP 3 -- Attract targeted traffic to the site.

Let's apply these steps to the BHH...

STEP 1 -- Product

BHH is "the perfect Web product." I mean, it's a mind-bogglingly great product. Luxurious surroundings, incredible service, fabled history. It's a service, really -- not a hard good that has to be warehoused and shipped. And it's proprietary -- only the BHH can sell the BHH!

It's aimed at the affluent, all of whom are on the Web by now. World-wide clientele -- there was an Indonesian (?) potentate in the bungalow next to ours, complete with round-the-clock serious-looking security guys!

You can't have a better product to sell on the Web. But they *do* have excellent competition. So their site will have to go the "extra mile" if they want to win the war of the Web.

STEP 3 -- Traffic-Building

The BHH has a great advantage over you and me -- they are world famous. Potential customers find them in travel guides. Or they simply do what I did -- punch in www.beverlyhillshotel.com!

Still, they could generate more traffic by mastering key words like "Los Angeles conventions" or "Beverly Hills weddings." But that's not the focus of today's article.

Let's use the BHH to take a look at the key basics of STEP 2, site-selling. As I said...

Mr. and Mrs. Affluent, from Just About Anywhere in the World, are, of course, also considering such competitors as the Regent, the Peninsula, the Four Seasons, etc., etc.

BHH's Web site should be the perfect sales vehicle that closes the sale on the spot. Yes, the MYSS! 2002 approach is even ideal for getting a reservation from millionaires!

Let's see why and how...

Next: BHH - Opening Page >

	The Make Your Site SELL! process works for any site, not just the Beverly Hills Hotel. Click here to make your site really sell your product or service. Click here to see our full range of products that empower you to outperform larger, high profile companies.
While you are there, subscribe to SITE-SELL! ("The World's Most USABLE E-commerce E-zine") for more great articles like this one... Enter Your Email Address Then Don't worry -- your e-mail address is totally secure. I promise to use it only to send you SITE-SELL!.

"Hands On Site Selling"
Written by Ken Evoy, M.D.,
President of SiteSell.com

SiteSell Home