6) Conclusion

There's no romance in a site that is trying to sell one of the most romantic hotels in the world.

In short, there is simply no evidence of a thoughtful sales process, no steady pathway that leads irresistibly into getting the booking.

Bottom line? There is no MYSS! 2002-process going on here.

This site can do little good. At worst, it knocks a bit of the luster off the image of the BHH and loses the sale to its 5-star ultra-luxurious competitors. At best, people who already know and love the hotel simply say, "Oh well, at least I know how great the Beverly Hills Hotel really is."

ACTION STEP

Review your site against the above points. Does your site flail or fly? Be honest -- it's the only way to improve.

End of Article | Return to 'E-Commerce Trio' Home Page

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"Hands On Site Selling"
Written by Ken Evoy, M.D.,
President of SiteSell.com

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