Hands On Site Selling at
The Beverly Hills Hotel

By Ken Evoy, M.D.

Introduction

A while back, the family and I stayed at the wonderful, legendary Beverly Hills Hotel. A fun vacation. OK, I don't think you want to hear about our (my daughters and me) pool adventures, even if it is the BHH pool, right? So let's get to the point. :-)

Every now and then I receive an e-mail that goes like this...

"Hey, your Make Your Site SELL! 2002 (MYSS! 2002) approach might work for people selling stuff to the average Joe (or Josephine!).  But what about..."

And then they go on to explain why the MYSS! 2002 process won't work for their target market, or their product, or their service, or whatever.

They're wrong, of course.  The principles outlined in MYSS! 2002 are universal.  It doesn't matter *what* you're selling or *who* you are selling to...

... it's just a matter of *ADAPTING* the MYSS! 2002 principles.

As an example, let's take a look at how a world-class hotel could sell to its target, i.e. the most affluent of world travelers.  I say "could" because they are not doing it well right now.

Here's their story...

Next: Fundamentals >

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"Hands On Site Selling"
Written by Ken Evoy, M.D.,
President of SiteSell.com

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